Before she dropped this artsy fashionista-style video for her debut single, DEV was just a name behind a robotic pop chorus. So how does she get noticed? Easy—putting four of herself front and center in her video, changing outfits at Lady Gaga-esque speed. Maybe a little more booty bouncing next time. But hey, this works. Booty Bounce went viral thanks to this edgy video that hooked everyone from MTV to Perez Hilton.